How Momentous Expanded into Retail While Maintaining 2X Year-over-Year Growth

Momentous makes premium nutrition supplements, trusted by professional athletes, military operators, and health-conscious consumers. As the company expanded beyond direct-to-consumer (DTC) into national retail, maintaining the same standard of operational excellence became just as important as the products themselves.  

Momentous relies on DCL’s expertise to scale its omnichannel strategy, optimize shipping for faster delivery and lower freight costs, and navigate the complexities of retail fulfillment. But beyond the technology and operational expertise, it’s the dedicated partnership and hands-on warehouse support that ensure every order is fulfilled to the same quality standards Momentous expects from its products. 

Jourdan Davis, Director of Fulfillment and Logistics at Momentous, says, “We are so grateful for this partnership because we would not be able to grow or be where we’re at without DCL having the same level of quality standards that we have with our own product. We love having a top-quality partner for our top-quality brand.” 

“We are so grateful for this partnership because we would not be able to grow or be where we’re at without DCL having the same level of quality standards that we have with our own product. We love having a top-quality partner for our top-quality brand.” 

Ecommerce Case Study: Momentous Expands into Retail  

• Problem: Doubling their volume each year for five consecutive years, the Momentous brand knew it was time to expand into retailers like Target. They needed a fulfillment partner to support their rapid growth while helping them keep delivery times tight and shipping margins low. 
• Solution: DCL’s hands-on warehouse support and decades of retail fulfillment experience gave Momentous the structure, flexibility, and expertise needed to maintain the same quality standards in fulfillment that they expect from their products. 
• Result: With a successful launch into Target and continued stability across transit times and freight costs, Momentous has a great foundation to scale as an omnichannel brand.  

Scaling Into Retail Requires More Than Shipping Products 

Many ecommerce brands assume retail fulfillment is simply shipping larger orders. In reality, retail introduces entirely new operational requirements, and complexities. It means getting every detail perfect, including routing guides, retailer-specific compliance, labeling, packaging specifications, appointment scheduling, chargeback prevention, and increasingly complex inventory planning. 

For Momentous, retail represented both the company’s biggest growth opportunity and its biggest operational risk. Jourdan explains, “With retail, either you win or you lose. There isn’t an option to try again if it doesn’t go out in-full and on-time the first time. It’s a one-shot opportunity where you have to get it exactly right the first time.” 

Rather than learning through costly mistakes, Momentous leaned on DCL’s retail experience. Having supported retail distribution for decades and with hundreds of retail launches, the Momentous team had confidence that this was the right partner for their retail business.  

Operational Visibility Creates Better Decisions 

One of the biggest wins for the Momentous team is the visibility they gain with DCL’s hands-on support and dedicated account management team. Momentous has direct access to exactly what’s happening in their operations at all times. Team members can visit the facility, check outbound orders, and build a relationship with the people fulfilling their parcels. 

That level of transparency became especially valuable during the first retail purchase orders, where the accuracy of every shipment is critical. Jourdan says, “Having people on the floor who can go check orders and send us pictures of our orders going out is something I’ve never experienced with another 3PL.” 

The high-quality documentation that is part of DCL’s everyday process also creates future protection against retailer chargebacks. Rather than relying on assumptions when disputes arose, Momentous has detailed shipment records and photographic documentation to verify compliance. They now have fulfillment visibility that acts as operational confidence and financial protection. 

Flexibility Matters More Than Perfect Forecasts 

No retail launch goes exactly as planned. When Momentous started their Target contract, they quickly learned their packaging requirements suddenly needed to change. Products that had previously shipped in master cases needed to be completely repacked with new inner packaging before the next purchase order. 

For many fulfillment providers, that kind of midstream change creates delays and operational bottlenecks. For Momentous, it became another example of why operational flexibility matters. 

Jourdan says, “Target came back and said we needed to repack our products entirely. That would scare a lot of people. But we have so much flexibility with DCL that I knew I could call them and have 100% confidence it would get done.” 

High-growth brands rarely follow predictable operating plans. New retailers, packaging updates, promotional bundles, and changing customer expectations constantly reshape fulfillment requirements. Building flexibility into warehouse operations allows brands to adapt without slowing growth. 

Optimizing Freight Creates Growth Capital 

As order volume grows, freight becomes one of the largest controllable expenses in the business. Before implementing SelectShip, the Momentous team spent significant time manually testing different carriers, analyzing shipping data, and constantly adjusting routing strategies.  

Today, SelectShip automatically makes shipping decisions at the order level by evaluating carrier performance, service levels, destination data, and real-time costs to determine the optimal shipping method for every package. 

The impact has been measurable: 

• Average delivery time of 3.2 days 
• 19% reduction in average shipping cost per package  
• Reduced freight spend that directly improved margins 

Jourdan says, “SelectShip is optimizing our network to the most granular level, which we wouldn’t be able to do on our own. It’s directly helping our margin and helping us grow because we’re able to reinvest money that we would’ve been hemorrhaging through freight otherwise.” 

Instead of spending time managing shipping rules, the supply chain team can focus on higher-value initiatives like retail expansion and inventory strategy.