Optimizing B2B Domestic Shipping for Ecommerce: A Comprehensive Guide for Commercial and Retail Strategies

Many ecommerce brands need to be present in multiple sales channels, which requires the need to optimize their shipping and transportation for various sales outlets. While digitally native brands may see early growth in direct-to-consumer (DTC) sales, inevitably most high-growth ecommerce businesses look to retail outlets, marketplace selling, and other bulk volume sales for brand growth.  

Packaging high volume orders and shipping in bulk to a business address is most often referred to as commercial shipping or business-to-business (B2B) shipping. It requires a very different strategy than shipping products one at a time to individual customers.  

How is B2B Shipping Different Than DTC Shipping?  

What is B2B shipping? An ecommerce brand may need to ship bulk orders to other businesses or commercial addresses for any of the following reasons.  

  • Enterprise hardware can be shipped in bulk to a business who uses the product—think headsets and keyboards that go to a call center.  
  • Medical supplies and equipment get shipped in large quantities to hospitals, urgent care centers and doctor’s offices.  
  • Wellness, health, and beauty products often sell in high volume to hotels, vacation spots, or spas.  
  • Food and beverage brands send big shipments to grocery stores, restaurants, and hotels.  
  • Many other product brands have retail customers who vary from big box stores like Target, to independent boutiques like a local hardware store, to online marketplaces like Amazon.  

It’s important to note that commercial shipping and B2B shipping are umbrella terms that also encapsulate more specific terms like retail shipping.