As every omnichannel ecommerce brand knows, peak season can make or break your year. Consumer expectations are higher than ever—faster delivery, lower costs, and zero tolerance for delays.
In that environment, relying on a static shipping strategy can quickly turn from a minor inefficiency to a major liability. That’s why we built SelectShip, a smarter, more agile shipping solution designed specifically to give innovative brands a competitive edge when they need it most.
The Problem: One-Size-Fits-All Shipping Doesn’t Work Anymore
Before SelectShip, many brands were stuck managing multiple carrier relationships, or getting siloed into one big-box options. Valuable resources were spent trying to guess the best shipping service, decipher constantly changing invoice line-items, or overpaying for speed that wasn’t necessary. Worse, customer service teams were left to clean up the mess when deliveries missed their marks or consumers got confused by overly complex checkout options.
Peak season only magnifies these ongoing issues. Transportation and shipping is a huge consideration for many brands. As the shipping industry comes up to speed to meet the needs of online shopping, there are now more variables than ever for brands to discern. Add to that, carrier networks get overloaded, rates fluctuate wildly, and delivery times become less predictable—SelectShip gives brands the right tools and data to navigate the chaos.
What We Built: Smart, Automated Shipping
SelectShip is DCL’s next-generation shipping engine. It’s designed to help brands automate and optimize small parcel delivery, starting with smart carrier and service selection.
Instead of defaulting to a single provider or service level, SelectShip evaluates your shipping parameters—delivery window, customer location, cost optimization—and dynamically chooses the best fit.
Want to promise 2-day delivery across the country without eating huge margins? SelectShip makes it possible. Need to cut costs without sacrificing reliability? SelectShip does that too. And it all happens in the background, so your customer sees a consistent, trustworthy experience at checkout.
The Benefits: Built for Peak and Beyond
We created SelectShip with scalability in mind. Here’s what brands get:
- Optimized Delivery Performance: SelectShip goes beyond basic rate shopping by factoring in real-world delivery conditions—like carrier performance history, regional weather patterns, and potential delays—so each shipment takes the smartest possible route to its destination.
- Predictable Costs: Our simplified, unified shipping rates make planning and forecasting easier—even during volatile peak seasons. Avoid unnecessary accessorial fees and picks the most cost-effective carrier/service combo for each order.
- Improved Conversions: Industry data shows that offering faster shipping options can increase ecommerce conversions by an average of 5%. SelectShip helps you deliver on that promise without overextending your logistics budget.
- Smarter CX: With package-level visibility and real-time tracking through eFactory, customer service teams spend less time fielding “where’s my order?” inquiries. Work smarter, not harder.
How It Works: Transparent, Flexible, Fast
SelectShip is not a black box. Brands get full visibility into how each shipping decision is made. You’ll see which carrier and service were chosen for every package, how it fits your desired delivery window, and how performance is tracking over time.
The system is fast to implement—most brands can go live within a few weeks. It integrates directly into our eFactory platform, giving your team a single source of truth for order tracking, service levels, and shipping performance.
And because we continuously expand and vet our carrier network, your options only grow more powerful over time.
Why It Matters Now
Peak season is a stress test for your entire fulfillment strategy. When getting it right isn’t just preferred, it’s expected; you need more than just fast shipping—you need smart shipping.
SelectShip was built to take the guesswork, risk, and friction out of shipping for high-growth omnichannel brands. Whether you’re managing increased volume, trying to stay ahead of the curve, or looking to boost customer satisfaction, SelectShip gives you the tools to adapt—at scale, and in real time.
We built SelectShip to give brands what should be table stakes—this peak season and every season after.
