SelectShip Wins Fulfillment Innovation of the Year with RetailTech Breakthrough Awards: Why Carrier Diversification Matters More Than Ever
We are proud to share that SelectShip is recognized as “Fulfillment Innovation of the Year” by the RetailTech Breakthrough Awards.
The development of SelectShip is a direct response to the dynamic and fast-changing ecommerce shipping industry. As ecommerce growth has accelerated at a rapid pace, so has the cost and complexity of domestic parcel shipping and delivery. What was once a relatively straightforward part of the supply chain has become one of the most dynamic components of a brand’s operation.
As a dedicated and tech-forward 3PL, we aim to bring the best tools to our customers so they can meet consumer demand with confidence and control.
“SelectShip was built to solve a real operational challenge: how to take advantage of an increasingly diverse carrier landscape without adding complexity for our customers. The goal wasn’t just to add more carriers, or decrease costs, but to make smarter shipping decisions today and as the industry continues to evolve.”
From Static Networks to Dynamic Optimization
The carrier ecosystem has evolved. A growing mix of carrier have entered the market (regional, specialized, and technology-enabled delivery providers), creating new opportunities for speed, cost efficiency, and coverage. Managing a diversified network manually is not scalable, and stitching together multiple carriers without the right infrastructure can create more problems than it solves.
We launched SelectShip to meet the complexity of the industry. Instead of relying on a fixed, preferred carrier, SelectShip’s AI-driven engine evaluates each order at the time of manifest and selects the optimal carrier and service based on real-time combination of cost, speed, destination, outside factors like weather and carrier congestion, and delivery requirements. This allows brands to take advantage of a much broader carrier network without adding operational burden.
How SelectShip Works: AI-Driven Decisioning at the Package Level
What differentiates SelectShip is not just access to a broader carrier network; it makes a complex system of stitching together multiple carriers, into a simplified tool.
- SelectShip dynamically evaluates the geographic and regulatory characteristics of every shipment to determine which carriers and services are viable. Not all carriers can support every shipment type, whether due to service limitations, delivery constraints, or compliance requirements. SelectShip accounts for these variables automatically, ensuring that each package is both serviceable and optimized before it leaves the facility.
- It also introduces a flat-fee model that removes the need to navigate fluctuating surcharges, dimensional pricing rules, and carrier-specific pricing structures. At the same time, it standardizes service levels into four clear transit time options.
- Using historical and real-time network performance data, SelectShip’s AI-driven machine learning model continuously refines carrier selection over time, narrowing the available carrier pool to those that have consistently demonstrated the ability to meet the required transit time. As more shipments move through the platform, the model becomes more precise.
The result is a system that learns, adjusts, and improves with every package shipped. This shifts the decision-making process from static rules to performance-based intelligence.
Early Results: Measurable Performance Improvements
Six months into deployment, SelectShip is already delivering measurable impact across cost, speed, and reliability. Our customers are seeing:
- Up to 19% reduction in shipping costs
- 31% faster transit times for bi-coastal delivery
- 50% fewer delivery claims, supported by enhanced tracking and proof of delivery
Service levels have remained strong, with on-time performance consistently exceeding a 95% SLA.
Transit times have also improved across every service level:
- Standard: 3.4 days (down from 5 days)
- Expedited: 2.7 days (down from 3.5 days)
- Two-Day: 1.9 days
- Next-Day: 1.0 day
These improvements are the result of thousands of optimized decisions, being made daily, informed by real-time data and historical performance.
Building for the Future of Ecommerce Shipping
SelectShip was built with the future in mind. It transforms a fragmented and complex carrier landscape into a unified, intelligent system. It leaves the old rigid pricing models behind, and ushers in dynamic systems that prioritize flexibility, transparency, and continuous optimization. It gives brands greater control over their shipping strategy without increasing operational overhead.
“This recognition is meaningful because it reflects where the industry is heading. Shipping is no longer a static function, it’s a dynamic system that requires constant optimization. Our focus has been on building technology that adapts in real time, so our customers can stay ahead of change instead of reacting to it.”
As ecommerce continues to evolve, so will the demands placed on fulfillment and delivery. SelectShip represents a step toward a more resilient, data-driven approach—one that is designed not just for today’s challenges, but for what comes next.
