With over 20 years in the supply chain and logistics space, Doug Laidlaw Jr. is a recognized leader in planning, optimization, execution, and ultimately the success of client programs and supply chain models.
Throughout his career, he has led cross-functional, inter-organizational, and global teams, creating and deploying customized, agile solutions that address highly complex programs and projects for Fortune 100 giants and fledgling start-ups.
Through his first-hand exposure to a wide variety of customers and solution providers, Doug possesses an exceptionally broad and deep understanding of client needs and myriad operational solutions. Whether leading an initial customer integration/on-boarding or the launch of a new product that enhances an existing product line … Doug and his teams listen and disseminate client’s exacting needs and requirements; monitor risk management; coordinate the smallest program details; convert chaos into stable and manageable order; and collaborate with all stakeholders. This translates into client confidence and trust. Doug and his teams serve as DCL customer’s front-line advocates to deliver to their exacting business requirements.
Doug is the primary company liason of DCL’s most strategic clients, providing continuity, near-flawless execution, and solutions for our valued clientele. An example of a project this past year that reflects his role, Doug successfully led DCL’s largest-ever program implementation/integration for the world’s leading networking equipment provider.
In the late 1990s, Doug was Vice President of Operations for DCL’s Northern California operations. After a 15-year hiatus, Doug returned to DCL in his current role focusing on our clients, their needs, and the successful solutions and results that we see daily.
Quite like the DCL of the 90s, Doug comments, “DCL is far and away the best firm in our market space that delivers consistent process, near-instant and successful problem-solving, and agility.”
Doug’s job allows him to leverage his 20+ years of experience and expertise to help DCL’s clients optimize their supply chain and logistics models and drive supply chain velocity, quality, and cost savings. Doug has seen the industry evolve from a focus on software manufacturing to highly-customized logistics models.
What makes DCL a Key Player?
When asked recently about the industry’s landscape and why DCL remains a key national presence, Doug said, “DCL’s stability, consistency, agility, responsiveness, and flexibility at a fair cost differentiates itself in a highly turbulent, competitive, and demanding space. Executing at a near-flawless level is and will be absolutely critical to our customer’s logistics ‘last mile’. As DCL continues to be positioned as a best-in-class logistics provider, we’re well positioned to face the many known and unknown challenges our industry and customers will throw at us.”
Fun facts about Doug
As the saying goes, behind every good man is a good woman … Doug and his wife, Kathy, have been married for over 30 years. She is Founder/Executive Director of a 501(c)(3) education non-profit organization, GiveTeens20, that focuses on helping teens find their optimal direction in life and career. Doug & Kathy’s son, Douglas III (Trace), is a seasoned Corporal in the United States Marine Corps. Trace could tell you what he does in the Marine Corps, but then he’d have to shoot you. Doug spends his personal time cooking, traveling, watching vintage movies, and attempting to lower a sky-high golf handicap.
Following a passion since his son played youth soccer, Doug has been refereeing soccer in the SF Bay area for adult, high school, and youth soccer. Doug’s perfect evening is capped off with a glass of fine wine, scotch, or bourbon … a good cigar … and, of course, time with Kathy.
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