DCL Corporation acquired Levelthree, a San Jose based promotional Products (Swag), Print Management, Product Fulfillment and Creative Design services’ company. To learn more about DCL’s latest acquisition, please visit the Press Release: DCL, Inc. Acquires Levelthree Solutions
There has been a lot in the news about the growth of ecommerce lately, especially in the past quarter. All this despite the recession. When the storm hit the east coast last week, ecommerce saw a spike in growth never seen before as people were locked in their homes where they had to finish their xmas shopping.
Consumer Electronics has been reported to be the fastest growing ecommerce category. Out of all online Consumer Electronics traffic to retail store sites, close to 50% chose to go to bestbuy.com followed by walmart.com at 20%. It is amazing that close to 70% of all Consumer Electronics ecommerce traffic goes to these two sites alone.
This past Thursday, DCL celebrated the grand opening of our new Ontario fulfillment center with an open house celebration. Many of our customers, vendors and key partners were able to join us for the festivities where we celebrated with lunch and mini tours for everyone. Our new home is still only a few miles from the Ontario airport and is a 150,000 square foot, state-of-the-art facility, complete with fully automated assembly, packaging and distribution lines. We have over 12,000 pallet spaces and of room for growth in the next few years.
There are things everyone hates about their jobs, but there are also things that everyone loves. Let me share with you what gets me fired up about DCL. As a supply chain service provider in Silicon Valley, DCL is located at the heart of global innovation. We are at the center of some of the greatest technological minds and the venture capitalists that fund their creations.
What this means is that there is no shortage of leading technology companies, some globally recognizable, that have leaned on DCL for operational advisory and execution. Whether it’s convincing and eventually helping execute a global GPS brand from moving from in-house fulfillment to outsourcing fulfillment to DCL, or seeing a now booming green-tech startup go from their garage to high level distribution through DCL, it’s cool to not only see the great technology and products in person, but even cooler when you are able to create operational solutions that help take their companies to the next level. The list of my favorite products from DCL customers is lengthy, but I can’t reveal much detail…I have competition reading this blog.
A common question that is often addressed to us is “who does DCL compete with?” The answer is not so simple. By itself, “pick, pack and ship” can be offered by nearly everyone. Depending on the opportunity, DCL sees competition from freight forwarders, CD replicators, packaging suppliers, ecommerce companies, warehousers, call centers and traditional 3PLs.
Just as DCL started as a diskette duplicator a quarter century ago, other companies are experts in their core competencies but have extended their offering to include fulfillment. My advice to companies looking at outsourcing their fulfillment: look beyond the website and the marketing brochures, do your homework and dig deeper into their core capabilities. Remember, anyone can “pick, pack and ship” a product, but how many can ship accurately, on-time, and within a short time frame?
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