Defining Competition in Fulfillment
Fulfillment Industry News, Supply Chain Competition, Uncategorized Add commentsA common question that is often addressed to us is “who does DCL compete with?” The answer is not so simple. By itself, “pick, pack and ship” can be offered by nearly everyone. Depending on the opportunity, DCL sees competition from freight forwarders, CD replicators, packaging suppliers, ecommerce companies, warehousers, call centers and traditional 3PLs.
Just as DCL started as a diskette duplicator a quarter century ago, other companies are experts in their core competencies but have extended their offering to include fulfillment. My advice to companies looking at outsourcing their fulfillment: look beyond the website and the marketing brochures, do your homework and dig deeper into their core capabilities. Remember, anyone can “pick, pack and ship” a product, but how many can ship accurately, on-time, and within a short time frame?
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